1989 was Swift’s official entrance to the pop music scene, and it cemented her status as a musical titan. It was the only album of 2014 to sell over a million copies in its first week, and spent five non-consecutive weeks at #1.

After her 2012 record Red didn’t win the Grammy for Album Of The Year, Swift stepped back and decided she may have a better chance if she changed her sound. That night, she vowed to go in a completely different direction in hopes that her next album would win the award — and it did, making Swift both the first woman to win the award twice and the first to win it for two genres, since her 2008 record, Fearless, won in 2010.

Swift foreshadowed her new pop sound with 2013’s “Sweeter Than Fiction,” her first collaboration with Jack Antonoff, who became a crucial part of her pop career. He produced “Out of the Woods,” “I Wish You Would,” and deluxe track “You Are In Love,” which Swift even wrote about his relationship with Lena Dunham.

Swift kicked off the 1989 era with a livestream and the release of lead single “Shake It Off,” which became one of her biggest hits and earned Swift her first diamond single by March 2020.

Swift went on to release “Blank Space,” “Style,” “Bad Blood,” “Wildest Dreams,” “Out Of The Woods,” and “New Romantics” as singles. In addition, “Welcome To New York” was used in tourism ads for the city that served as the track’s inspiration.

In addition to the standard, 13-song album, Swift teamed up with Target for this extended deluxe release, featuring three new songs and three voice memos from her writing sessions.

In May 2015, Swift kicked off the album’s tour, sponsored by American Express. It became the highest-grossing U.S. tour of all time, earning over $250 million, and Swift later broke her own record with 2018’s reputation Stadium Tour.